Banner Advertising

Banner ad advertising are the small rectangle-shaped advertisements appear on all kinds of Web pages and vary substantially in appearance and subject matter, which share a basic function: “if you click on them, your online browser will take you to the advertiser’s Web site. ” A bit of Web coding instructs a Web server to deliver a particular Web page when a consumer clicks on a certain bit of text. Banner ads tend to be essentially the same thing, except that rather than text, the link is shown as a box containing images (usually with textual elements) and sometimes animation.

Because of its visual element, a banner ad is actually somewhat similar to a traditional advertisement you would see in a imprinted publication such as a newspaper or even magazine, but it has the additional ability to bring a potential client directly to the advertiser’s Website. This is something like touching the printed ad and becoming immediately teleported to the advertiser’s store! A banner ad additionally differs from a banner advertising in its dynamic capability. This stays in one place on a website, like a magazine ad, however it can present multiple images, consist of animation and change look in a number of other ways. Like print out ads, banner ads are available in a variety of shapes and sizes. The Internet Marketing Bureau (IAB) specifies 8 different banner sizes, based on pixel dimensions. A -pixel is the smallest unit associated with color used to make up pictures on a computer or tv screen.

The full banner (468 x 60) is by far the most famous, but you will see all these variants all over the Web. These are not really the only banner ad shapes and sizes, possibly, but they are a good representation from the range of common banner advertisements. There is no universal file-size restriction for banner ads, but Web sites impose their own limitations on memory size, generally something like 12K to 16K. This is because banner ads increase the total file size of the web page they appear on; therefore growing the time it takes for a internet browser to load that page.

Because you’ve probably noticed while browsing the Web, actual graphic content material, or creative, varies significantly among banner ads. The easiest banner ads feature just one, static GIF or JPEG image, which is linked to the advertiser’s home page. More common is the GIF-animated banner ad, which displays a number of different images in succession, occasionally to create the effect of cartoon motion. Then there are wealthy media banner ads — ads that use audio, movie, or Java and Shockwave programming. These banner adverts, which usually have larger document sizes, are often interactive past their simple linking functionality.


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